SEO Interview Questions and Answers

What Is SEO and List types?

SEO stands for Search Engine Optimization. The O part of SEO is - Optimization.

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is the process of getting traffic from the “free,” “organic,” and “natural” search results on search engines.

There are two Types of SEO -

1. ON page Optimization

2. OFF page optimization

What Are the Different Types of SEO?

There are six essential types of tools for managing SEO and it looks like -

1. Keyword analysis

2. Rankings

3. Content Ideas

4. Link Building

5. Link Removal

6. Technical SEO

What Goes into SEO?

1. Quality of traffic

2. Quantity of traffic

3. Organic results

What Is a Follow Link?

Follow link is link that pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

What Is a No-Follow Link?

No-follow links are links with a rel =”nofollow” HTML tag applied to them. The no-follow tag tells search engines to ignore that link because no-follow links do not pass PageRank they likely don’t impact search engine rankings.

According to the Google Inc., no-follow links don’t pass any PageRank. The no-follow tag was originally created by Google to combat blog comment spam.

Do-follow links help your search engine rankings. No-follow links don’t.

Types of No-Follow -

1. Robots Meta Tag

2. Link Attribute

Example for Robots Meta Tag -

And

Example for Link Attribute -

<a href="https://www.xyz.com" rel="nofollow">Click Me!</a>

Most popular websites use the rel="nofollow" tag on all of their outbound links.

1. Quora

2. Wikipedia

3. YouTube

4. Medium

5. Reddit

6. Twitch

What Types of Links Are No-follow?

Any link that has the no-follow tag is technically a no-follow link.

What Is a Do-Follow link?

Do-follow is a descriptor of links describing that search engines Crawl them and count them as votes of quality.

Also the Search engines crawlers follow do-follow links. By default, all links are do-follow links unless they are modified to be no-follow links manually or are automatically changed by a website setting.

Example for Do-Follow link and it looks like in HTML -

<a href="http://code-sample.com">This is Do-Follow link</a>

Do-follow links are those links which do not contain Rel="nofollow" attribute in your links.

Do-follow links help your search engine rankings. No-follow links don’t.

What Is Link Building?

Link building, simply put, is the process of getting other websites to link back to your website.

The examples of link Building -

If another website publishes a newsletter and mentions your website with your link, this is a link building.

What Is An Inbound and Outbound Link?

Inbound Link:

Inbound links are the links that are pointing to your website from other websites. Inbound links also known as Backlinks.

Outbound Link:

Outbound links are the links that are pointing to different websites from your website and you have more control over these links.

Outbound links are also called as Reference link pointing to any other similar article or webpage.

An excessive number of outbound can be harmful for your website, because a Spider may perceive it as a Link Farm.

By Anil Singh | Rating of this article (*****)

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